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| Public Authority | Western Australian Tourism Commission |
| Address | Level 10, 1 William Street, Perth, WA, Australia, 6000 |
| Title | People Movement Dashboard, The Helix Personas Website & Live Audience Evaluation Platform |
| Reference Number | TWA2122028 |
| Description | The People Movement Dashboard, The Helix Personas Website and Live Audience Evaluation Platform services are utilised by Tourism WA to provide timely, granular insight into visitors to Western Australia as well as WesternAustralia.com web site traffic. The People Movement Dashboard is an on-line portal that provides information on the volume and profile of visitors to defined regions/area within WA, based on the presence of mobile phones. Helix Personas is a consumer segmentation that splits the Australian population into 54 Personas grouped into 6 communities, built from a variety of data sources including ABS and survey data. The Live Audience Evaluation Platform generates profiles of website visitors to specific web pages across time periods, giving insights into captured audiences. |
| Type of Work | Goods and Services |
| Procurement Method | Direct Sourcing |
| Exemption for Procurement Method Used | C5.2 - Bona Fide sole Source of Supply |
| UNSPSC 1 | Market research - (100%) |
| Region/s | Perth Metropolitan |
| Number of Submissions | 1 |
| Panel Contract | No |
| Contract Term | One Off |
| Closing Date | 2 Sep, 2021 |
| Award Date | 24 Sep, 2021 |
| Commencement Date | 1 Oct, 2021 |
| Initial Expiry Date | 30 Sep, 2023 |
| Final Expiry Date | 31 Dec, 2026 |
| Original Contract Value | $121,000 (Fixed Price) |
| Revised Contract Value | $283,062 (Fixed Price) |
| Actual Contract Expenditure | $121,000 |
| Contract Developer | Brian Ledingham |
| Phone | OFFICE: (08) 0
OFFICE: (08) 92621671 |
| brian.ledingham@westernaustralia.com |
Price Variations |
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| Variation Period: | 01/10/2023 - 30/09/2024 | No. of Variations: | 1 | Total Variation $: | $52,278 | |
| Variation Period: | 01/10/2024 - 30/09/2025 | No. of Variations: | 2 | Total Variation $: | $109,784 | |
Actual Expenditure |
|||||
| Expenditure Period: | 01/10/2021 - 30/09/2022 | Expenditure $: | $121,000 | ||
Contractors |
|
| 1) |
Roy Morgan Research Ltd (Roy Morgan Research Pty Ltd)
386 Flinders Lane,
Melbourne Vic Australia 3000 |
